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Whilst browsing the aisles of Topshop the other day, I came across some lovely shoes which will be perfect for the summer (whenever the sun comes out, that is). Then when I researched the company further, I found out my lovely summer shoes are in fact from a fantastic ethical company. Toms Shoes (www.tomsshoes.com) was established by Blake Mycoskie in March 2006, following a trip to Argentina when he decided to do something to help the disadvantaged, barefoot kids he had seen running around. He launched ‘Shoes for Tomorrow’ whereby for every pair of shoes sold, a free pair of shoes will be donated to a disadvantaged child. After just 8 months, Blake was back in Argentina handing out 10,000 free pairs. A year later he was in South Africa handing out 50,000 pairs.
Biome Lifestyle loves the ethos and dedication behind Toms Shoes. I adore buying shoes but now I can buy a pair in the knowledge a child will be given a free pair of shoes courtesy of my purchase! How very kind of me! Ethical shopping, what could be better?!
21st Century Leaders is a unique charity artwork project. The charity gather artworks from leaders in all fields; royalty, film, music, Nobel Peace Prize laureates, sports, literature etc. The range of celebrities who have offered artwork range include Archbishop Desmond Tutu, Gwen Stefani, Annie Lennox, David Bowie, The Foo Fighters, Christine Slater, Nicole Kidman, Amy Winehouse, Sir Bob Geldof and many many more…The celebrity artworks are used to create Whatever It Takes products: 'merchandise with a meaning'. From wristbands to clothing, from tableware to cosmetics and footwear, each product is ethically produced and sold to raise funds for charitable causes chosen by each contributing leader. So far almost £540,000 has been raised, but the aim is to at least triple this figure in the nex couple of years. The money raised will help to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes. A few examples of the products available are pictured below
Biome Lifestyle thinks it is a fantastic cause which is cleverly using the ‘power if celebrities’ to raise money and awareness for many fantastic projects. To read more, go to www.whateverittakes.org.
