Dairy Milk to go Fairtrade!

Cadbury and the Fairtrade Foundation recently announced plans to achieve Fairtrade certification for Cadbury Dairy Milk, the nation’s top selling chocolate bar, by end of Summer 2009. This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.

Cadbury Chief Executive, Todd Stitzer, says, “This is an historic moment for our company. I am proud that the nation’s favourite chocolate bar will display the FAIRTRADE Mark. I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in. We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities, and create a sustainable supply of high quality cocoa for Cadbury.”

“Cadbury’s commitment is breakthrough news for the farmers in Ghana who are very excited that they will be able to sell more of their cocoa as Fairtrade, bringing greater benefits to their communities,” says Harriet Lamb, Chief Executive of the Fairtrade Foundation. “We’re delighted to have the opportunity to certify Cadbury Dairy Milk, enabling all those who buy it to make a real difference for cocoa farmers with every purchase. This certainly sets a new standard for the mainstream chocolate industry.”

Biome Lifestyle is delighted to hear that Cadburys are finally making moves towards Fairtrade certification! Hopefully many more farmers can now benefit from the Fairtrade policies and practices.