Celebrities doing their bit...

21st Century Leaders is a unique charity artwork project. The charity gather artworks from leaders in all fields; royalty, film, music, Nobel Peace Prize laureates, sports, literature etc. The range of celebrities who have offered artwork range include Archbishop Desmond Tutu, Gwen Stefani, Annie Lennox, David Bowie, The Foo Fighters, Christine Slater, Nicole Kidman, Amy Winehouse, Sir Bob Geldof and many many more…

The celebrity artworks are used to create Whatever It Takes products: 'merchandise with a meaning'. From wristbands to clothing, from tableware to cosmetics and footwear, each product is ethically produced and sold to raise funds for charitable causes chosen by each contributing leader. So far almost £540,000 has been raised, but the aim is to at least triple this figure in the nex couple of years. The money raised will help to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes. A few examples of the products available are pictured below




Biome Lifestyle thinks it is a fantastic cause which is cleverly using the ‘power if celebrities’ to raise money and awareness for many fantastic projects. To read more, go to www.whateverittakes.org.